The Problem
Sparkle had a clear mission: to create magic for kids while assuring parents of complete trustworthiness. The critical challenge was finding the perfect, cohesive brand identity that could appeal to both audiences simultaneously—feeling wonderfully playful for the children while remaining utterly professional and reliable for the adults. They required a smart, strategic partner who could deliver this nuanced identity without the high cost and creative bottlenecks of a large agency.
The Solution
The Tott Brand Partnership ensured Sparkle hit that critical sweet spot with strategic efficiency. Our goal was to take the founder's big dream and mold it into a brand that instantly clicked with both little ones and grown-ups.
We delivered a high-impact, smart brand strategy that enabled Sparkle to achieve immediate brand love and save time on creative work. By providing the full brand foundation and toolkit, we ensured the founder gained total creative control to continue creating magic, proving that big impact can be delivered through smart, effective, and accessible design.
The Solution
We were genuinely moved by Island Kind's vision, and our Brand Jumpstart was the perfect approach. We began with a proper, deep dive into the founder's passion, building a brand identity that has real personality and purpose. The result is a vibrant, warm visual and verbal language that immediately connects with people and perfectly bridges both worlds. It’s brilliant, frankly.
Crucially, we viewed this as a true partnership to deliver Total Control and Real Creative Value. We provided a comprehensive, high-impact brand because a vital mission requires a truly exceptional brand and then put all the creation tools directly into their hands. This means the founder now has everything they need: the knowledge, the assets, the confidence to create on-brand content instantly and autonomously, ensuring their vital work is always communicated brilliantly without ever having to wait on us (or anyone else!). This is Tott, the smart way to build your brand.
The Tott Brand Partnership ensured Sparkle hit that critical sweet spot with strategic efficiency. Our goal was to take the founder's big dream and mold it into a brand that instantly clicked with both little ones and grown-ups.
We delivered a high-impact, smart brand strategy that enabled Sparkle to achieve immediate brand love and save time on creative work. By providing the full brand foundation and toolkit, we ensured the founder gained total creative control to continue creating magic, proving that big impact can be delivered through smart, effective, and accessible design.
The Solution
Sparkle
Finding the Sweet Spot Between Playful and Trustworthy
Sparkle had a clear mission: to create magic for kids while assuring parents of complete trustworthiness. The critical challenge was finding the perfect, cohesive brand identity that could appeal to both audiences simultaneously, feeling wonderfully playful for the children while remaining utterly professional and reliable for the adults. They required a smart, strategic partner who could deliver this nuanced identity without the high cost and creative bottlenecks of a large agency.
